C12 is a fee-for-service for-profit organization that operates on membership dues. Prospective members must be invited to join. C12 is a blend of Christian business leadership best practices and general management tools coupled with Godly counsel, accountability, Christian business coaching, a focus on spiritual values and needs, and practical ways to run businesses based on Biblical principles for the eternal benefit of stakeholders.
In Christian church history, there have been periods of time when the church has really created a strict dividing line between clergy and laity; that is, between professional priests, pastors, and ministers versus all of the “ordinary” members who are not called to a particular church office. I hope that we lose that because every Christian is a servant, a minister.
The fact is, most marketers do things from the proven, tried and true methods that have been working for years. Those methods work today, they’ll work tomorrow, and they will continue to work for years to come, even as they continue to be tweaked over time. In truth, no matter what it is an Internet marketer is selling or promoting, they are all using the same marketing approaches! If something does “break the mold”, you will be sure to learn about it in our members area to boot.
What if on top of that you had access to e-books, reports, video’s, software and tutorials to teach you everything you need to know about every type of Internet marketing and online prosperity that you could possibly need? What if you had products to promote and sell as your own? Then, what if you were taught how to create your own products for even more prosperity? Then, what if on top of all that you had a Christ-centered learning center to fully support your efforts? Even better, what if you’re cash poor and many of the marketing tactics you’re being taught didn’t cost you a penny? 

In Christian church history, there have been periods of time when the church has really created a strict dividing line between clergy and laity; that is, between professional priests, pastors, and ministers versus all of the “ordinary” members who are not called to a particular church office. I hope that we lose that because every Christian is a servant, a minister.

This issue matters deeply to me, and it’s highly relevant, because God has put people in all kinds of positions of influence within society. In fact, he positions each and every one of us where we are to impact other people. He didn’t ask any of us to be an island unto ourselves, or to not have influence, or to not affect the world or the culture around us. I don’t believe he called us to isolate and withdraw and live life behind a wall and barricade ourselves off from the non-Christian world around us.
Companies like Sears, Amazon, eBay, Esprit Clothing Company, Cabela’s, and hundreds more pay you money to market their products for them online. Every sale you make for them, they compensate you… usually with commissions ranging from 10% to 25%. Those are companies you can represent as an affiliate, through your affiliate marketing campaigns and running a Christian home business.
I appreciate the fact that Jesus did business and sincerely he might not have been exceptional in his business. As a Jew, he would have charged correctly and moderately for his jobs following the teachings of Moses for business dealings. He wouldn’t have started a business on charity but definitely there would be room for compassionate services. If He did not do well in apprenticeship and carpentry business God would not hand the Kingdom business of saving the world to him. That is the Kingdom rule that He also taught us. Of course, he must have also learnt honesty, so to say, from Joseph whom the Bible referred to as being righteous in Matt 1:19.
The Church tends to lag behind. Whatever the world around us creates, we recreate fifteen years later and 85% as well. You see this in Christian film. You see it in Christian entertainment. We often give a free pass to very poor quality because we figure, “Well, this is the Christian version. It’s not supposed to be as good.” We just lag behind, and we wait for the marketplace to tell us what to do.

However, entrepreneurship can become detrimental to one’s spiritual life if it becomes an idol or if the entrepreneur is serving Mammon rather than God (Luke 16:13). Some entrepreneurs become so immersed in work that they neglect family, friends, their health, and the Lord. When anything takes our total focus for an extended period of time, it can shift our lives out of balance. So Christian entrepreneurs must work to keep priorities straight and remember that a business with God’s blessing will fare better than one without it. The Lord will not tolerate our idols, so a new business owner must work to keep success from becoming more important than anything else.
"I would be stating the obvious to say that we work in a culture that pushes successfully for businesses to seek financial gain above all else. I am thrilled that someone finally thought to publish a guide that allows me as a consumer and a business owner to deal with people who have similar values. The Christian Business Referral Network proposes a new level of accountability in advertising and business practices that gives me greater confidence in my choices as a customer. It also inspires a greater trust of those patients who would choose our office because we are Christians. This was an inspired idea! WE LOVE BEING PART OF THIS MINISTRY!”
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