I highly respect those who subscribe to the school of thought that there should be nothing professional about Christian ministry. I understand where you’re coming from. I’ve read John Piper’s book, Brothers, We Are Not Professionals. It’s a great book. It reminds us that we’re not just here to analyze markets and produce numbers. I completely agree.
So is that what it takes to be a “faith-based” organization now? In some ways, it appears that these businesses get the best of all worlds: an ability to proselytize to employees and inject their biblical worldview, but without the onus that true ministries have to actually improve the lot of the poor. Instead, they not only get to build their profit for their own comfort, but receive the benefit of tax write offs for giving parts of those profits to true faith-based organizations, who also then do not have to pay taxes because they are religious organizations and non-profits.
The Church tends to lag behind. Whatever the world around us creates, we recreate fifteen years later and 85% as well. You see this in Christian film. You see it in Christian entertainment. We often give a free pass to very poor quality because we figure, “Well, this is the Christian version. It’s not supposed to be as good.” We just lag behind, and we wait for the marketplace to tell us what to do.

C12 is a fee-for-service for-profit organization that operates on membership dues. Prospective members must be invited to join. C12 is a blend of Christian business leadership best practices and general management tools coupled with Godly counsel, accountability, Christian business coaching, a focus on spiritual values and needs, and practical ways to run businesses based on Biblical principles for the eternal benefit of stakeholders.
So is that what it takes to be a “faith-based” organization now? In some ways, it appears that these businesses get the best of all worlds: an ability to proselytize to employees and inject their biblical worldview, but without the onus that true ministries have to actually improve the lot of the poor. Instead, they not only get to build their profit for their own comfort, but receive the benefit of tax write offs for giving parts of those profits to true faith-based organizations, who also then do not have to pay taxes because they are religious organizations and non-profits.
In today’s economy, Christians are looking for businesses they can trust. They want a fair job for a fair price. But more than that, Christians want to know that the dollars they are spending with a business or service is going back to serving the Lord, whether through tithes, offerings, missions, supporting Christian families with Christian values, etc. What better way to find that business than in the Christian Business Referral Network.
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